Looking at young adults and late teenagers as one homogenous group might not be too helpful when looking at what to buy for them.
When thinking about shopping I think it’s more useful to think about breaking the groups up; a late teenager (16-19 is potentially a definition in terms of age) could be still at school and would have very different priorities and spending power to a late teenager who is full or part time work and again to one who might be unemployed. There is also a gender consideration as you wouldn’t necessarily buy the same products or brands for a girl as you would for a boy.
There are similar distinctions in the grouping for young adult, here do we consider the age range to be 20-25? For many they would probably consider themselves to be young adults more towards 30 (and we are all living longer so this is possibly a more reasonable boundary?).
Is it even possible to identify brands and trends for shopping across this group of people? To an extent there are probably some ideas that might help when thinking about shopping as a whole and may give some general tips specifically for late teenagers and for young adults whichever sub group they may fall into.
Especially for those shopping online there are often discount codes to be had which obviously makes your money go a bit further but there are also cash back websites which can be exploited. Sites like topcash and quidco offer incentives for using their ‘portal’ to click into other sites as does the Nectar website which offers extra nectar points which in tern can be exchanged for vouchers. The only word of caution is not to leave large balances in your cashback accounts as they aren’t secured in the same way your bank accounts are.
