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If you were looking for one of the top ten least rewarding activities then shopping for young adults and late teenagers has to be close to the top of the list. Shopping for young children is relatively easy as you are in control of what gets bought and at least for a few years, what gets worn. Once children develop a mind of their own that is when things start to get tricky.

There have been a number of things I’ve bought for my brother over the years which have been met with “have you got the receipt?” so one thing I know for sure is young adults and teenagers, especially boys, don’t shop in Marks and Spencer. However with the internet they are now turning to price comparison sites to find their deals. I have also in the past found one or two acceptable brands only to pick an item with a visible logo, absolutely unacceptable apparently. Yet I see teenagers walking around emblazoned with logos but obviously not the ones I had chosen. Brands seem to be closely related to various ‘cool’ groups and cross over is limited – you don’t see kids with skateboards wearing Uggs and the public school look appears to be reliant on Jack Wills and Abercrombie and Fitch. [Read more...]