hollister

There are some brands which seem to be marketed very strongly in the late teenage and younger adult arena but which are too some just ‘too cool’. Perhaps I am just too far outside their target market but my last visit to a Hollister store seemed to be worth mention. Hollister is a sister brand to Abercrombie & Fitch another incredibly popular premium brand with price tags to match. Brand loyalty is very strong for these brands and they are both riding a wave of popularity for expensive but cool casual wear modelled by celebrities and beautiful people. [Read more...]